Glenroy Inc. (glenroy.com/standcap), a converter and printer of flexible packaging, has been selected as the exclusive pouch converter of the new premade STANDCAP Pouch. Glenroy leverages proprietary VOLPAK (volpak.com) converting technology to deliver the STANDCAP Pouch as a turnkey, premade pouch solution.
The premade STANDCAP Pouch is an easy-to-use lightweight package that provides clean and controlled dispensing, eliminates the need for a utensil, and allows consumers to access nearly 100 percent of the product inside. In terms of shelf impact, eye-tracking studies within a retail environment performed by Clemson University and research firm Package InSight showed that the STANDCAP Pouch was noticed 40 percent faster and viewed 53 percent longer than rigid packaging.
The pouch’s innovative closure by Aptar (aptar.com) provides the pouch with stability and features an easy to open flip-lid closure, built-in tamper evidence and proprietary SimpliSqueeze valve technology for superior dispensing performance. The SimpliSqueeze valve provides mess-free dispensing and maintains product freshness between uses. The valve can be fully customized according to the viscosity of each product and the desired product stream.
According to Evan Arnold, director of product development for Glenroy, "The premade STANDCAP Pouch allows established brands to breathe new life into entire product categories, and provides a way for emerging brands to compete with larger CPGs in gaining market share. Now that the STANDCAP Pouch is available as a turnkey, premade pouch solution, this innovative package is within reach of more brands than ever before.”