Kraft is introducing Kraft Salad "Frosting," its Kraft Classic Ranch Dressing disguised in a frosting tube for kids.
Parents lie to their kids — it is their secret weapon in parenting, especially when it comes to food. In fact, 63% of U.S. parents admit to telling instrumental lies to get their kids to clean up their plates (International Journal of Psychology, 2012).
“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” says Sergio Eleuterio head of marketing for Kraft, “Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad 'Frosting' is one lie you won’t feel bad telling your kids.”
According to a recent study, Ranch dressing is the most popular dressing in the U.S., according to a New York Times article, and kids will eat anything with frosting. It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad “Frosting.”
The salad frosting comes in a frosting-like 8-oz. tube with colorful confetti adorning the front. The fitment allows for proper control in squeezing just like a frosting tube.
For a chance to win a limited edition Kraft Salad “Frosting,” parents are asked to share their best parent lies on Twitter using #LieLikeAParent and #contest. Kraft will select 1,500 winners based on likes and originality and send them a free sample. Check out the details at KraftLieLikeAParent.com.