Kashi introduces new Kashi by Kids, a line of organic cereals co-created with kids, for kids. This is the company's first line of products for kids.

Instead of trying to guess what kids want in a cereal, Kashi went straight to the source and collaborated with a group of kids who are passionate about food and the planet, the Kashi Crew, to create foods that both kids and parents would love. The result is a collection of flavorful Kashi by Kids organic cereals – each featuring cool shapes like swirls and filled pillows, great tastes like honey and berry, and superfood ingredients like chickpeas and red lentils – available in three tasty flavors:

  • Kashi by Kids Berry Crumble – Crispy purple corn puffs are combined with tasty apple and strawberry flavor-filled pillows made with chickpeas to create a delicious and healthy bowl of goodness.
  • Kashi by Kids Honey Cinnamon – Honey, cinnamon, red lentils and sweet apple come together in a nourishing combination of crispy swirled puffs and tasty filled pillows for a spoonful of fun and yum.
  • Kashi by Kids Cocoa Crisp – Crispy cocoa bites made with chickpeas and filled pillows made with Fair Trade certified cocoa create a delightful start to the day.

Each cereal is Non-GMO Project Verified, features a simple ingredient list and delivers diverse plant-based nutrition – including at least 18g of whole grains, 3g fiber and 8g of sugar or less per serving – making them kid- and parent-approved.  

Kashi assembled a group of five Gen Z leaders, ages 12-17, for the debut Kashi Crew, and each member brought fresh perspective with their specialized skills in food, nutrition, the arts and sustainability. Their knowledge and insight went into everything from the ingredients to the flavor combinations to the packaging and the names of the new Kashi by Kids cereals.