The packaging industry, like much of the world around us, is making strides to become more sustainable and environmentally friendly. The flexographic printing market is not exempt from these trends and, as printers begin to feel pressure from customers to become more sustainable, it is important to consider how and where to implement these changes.
With increased concerns about the environment, consumers are now pushing brands to use sustainable practices more than ever. In fact, 66% of consumers and 73% of millennials are willing to pay more for sustainable goods, according to research by Nielsen.