As the last of six children, with parents who lived through the Great Depression and World War II, I have an ingrained fondness for antiquated idioms. One of my favorites, “where the rubber hits the road” is exactly that — a catchy phrase from a Madison Avenue 1950s world that has maintained its potency through the decades. And that point of contact—the visceral reality of true action vs. aspirational hyperbole — resonated throughout the recent PACK EXPO International, particularly as it pertains to ready-for-the-road sustainability solutions.
The recent PACK EXPO International event, which took place at Chicago’s McCormick Place in October, was a rousing success — a culmination of four prolonged years of industry disruption where CPG companies across food, beverage, healthcare, and pharmaceutical markets faced unprecedented challenges.