Artisanal foods manufacturer Le Grand of St-Joseph-du-Lac, Quebec has become known for its pesto products that come in a pouch. Their newest offering is disguised in a deceptively realistic old-fashioned canning jar, complete with a hand-lettered tag attached with a cord. “It’s become a significant brand-identifier,” explains Chris Shadbolt, vice president of sales and marketing for Le Grand. “Our switch to stand-up pouches over the last several years has enabled us to design amazingly eye-catching packaging. And the pouches do an excellent job of keeping our preservative-free pesto and sauce recipes fresh and delicious.”

The pasta sauces by Le Grand work well for the creative collaborators at Flair Flexible Packaging, the manufacturers of the faux canning jar shape. Shadbolt explains, “The vibrant imagery of the package ensures our customer that our new dairy-free vegan creamy pasta sauce, known in Canadian markets as rosée, will be equally dynamic. The rounded shape when filled and the almost-three-dimensional optical illusion of the tied tag and cord make people look twice. That means our packaging is doing its job perfectly–grabbing people’s attention.”

The 300-ml stand-up microwaveable pouch features a die-cut, tear-off cap with crisp, photo-quality graphics. The three-layer laminated structure is formulated to minimize oxygen transfer and maximize product freshness and shelf life.

The dairy-free pasta sauce (rosée) was launched in Canadian markets in February and is expected on American shelves in September.

Flair Flexible Packaging Corp.

 (920) 574-3122; www.flairpackaging.com