SLAP FROZEN features a resealable, joystick-like pouch design.
FROZEN Energy from Brain-Twist, Inc., New
York City, adds a twist to pouched products as the
first-ever frozen energy beverage.
in three flavors to stay slushy when frozen, a 10-ounce pouch of SLAP contains
25% more energy than the leading brands while providing a refreshing cool-down.
FROZEN Energy takes the energy drink category to the next level,” says Larry
founder and chief energy officer of SLAP. “We are introducing something that’s
bigger than just a flavor change or a new package; SLAP FROZEN Energy offers a
really cool consumer experience that is supported by both great taste and
in April, the pouch provided byPrintpack
(www.printpack.com) was carefully
custom-designed to fit perfectly in the consumer’s hand via “finger grips” akin
to the joystick of an Xbox game system. Affixed to the 45-degree angled top,
the closure is resealable.
wanted packaging that was proprietary, something that fits in your hand that
could be easily grasped,” states president Mike Oringer. “We love the angled
top with the cap for two reasons: One, because you could hold it sideways and
drink it out of it, almost like a flask.
And it was also a cool, unique shape that we could own. It’s also very
interesting because the shape is almost like a joystick. The sweet spot of our
targeted audience is the college student, who can identify with game consoles
and that design.”
will be sold in either the energy drink section or freezer at major retailers nationwide at a
suggested retail price of $2.50.