An energy drink has come out in “power shot” form, entering the $125 million category of energy drinks that pack a full component of energy-boosting components into a serving of about 2 ounces.
NOS PowerShot is the latest version of NOS Energy Drink, a joint venture of FUZE Beverage and Holley Performance Products. A 2-ounce serving of PowerShot packs the same level of caffeine, taurine, L-carnitine, inositol and panax ginseng found in an 8-ounce serving of regular NOS Energy Drink.
PowerShot comes in a straight-walled bottle reminiscent of medicinal vials. It features a large orange closure and orange-dominated label that contrast with the bottle’s blue walls. Graphics include the words “Caution: Powerful” and a sign with a warning motif: diamond-shaped, with yellow background and black, stylized flames.