This post-millennial generation makes up a quarter of the U.S. population, influences family spending decisions and controls $143 billion in spending power.
Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.
The U.S. Department of Energy announced a $12 million funding opportunity for new projects to support R&D and education and workforce development that will enable U.S. manufacturers to increase the recovery, recycling, reuse, and remanufacturing of plastics.
Cook-in-bags are fast permeating the retail outlets, as part of a strategy to curtail food poisoning linked with high levels of bacterium campylobacter, witnessed particularly in fresh poultry.
It’s no secret that e-commerce is growing. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.
When walking through the supermarket, have you ever noticed how many products feature labels? By labels, we don’t mean the small price tags, but rather the larger labels that are used as an advertising medium and to display the product information.
According to the Business Association of Stanford Entrepreneurial Students, 84% of professionals working for fast-moving consumer goods are under more pressure to quickly bring new products to the market than they were five or 10 years ago.