L’Oréal Moves to Pouch Package for Hair Care Product
Beauty giant L’Oréal collaborated with ProAmpac to develop a unique and more sustainable flexible package. For L’Oréal’s REDKEN Flash Lift Bonder, the supplier replaced a rigid container with an internal bag and twist tie with a single flexible package that includes a distinctive pour spout.
“In contrast to rigid, flexible packaging increases the product-to-package ratio while enhancing manufacturing efficiencies and lowering distribution and storage costs,” said ProAmpac CEO, Greg Tucker. And this is exactly what the new container exemplifies, requiring less space and weighing less.
The packaging was developed in record time, working with the customer in a program ProAmpac calls Collaborative Innovation. It was recently honored as a Diamond Finalist for the Packaging Innovation Awards by Dow.