Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. This reasserts the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the U.K. and U.S.
Plastic Suppliers, Inc. (PSI) plans to optimize its operational footprint by moving all operations to its headquarters in Columbus, Ohio, by the end of January. Locations in Dallas, Texas and Fullerton, California, will close.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
Stand-up pouches(SUPs) is now one of the fastest growing flexible packaging formats with global demand expected to pass 90 billion units in 2017, according to a report from AMI. The favorable development of the total supply chain cost of stand-up pouches and their stronger proposition to promote sustainability compared with rigid packaging alternatives will continue to be the key drivers of demand.
New innovations in reusable transport packaging such as pallets, bins, containers and totes will be on display in the Reusable Packaging Pavilion at PACK EXPO East (April 16-18; Pennsylvania Convention Center, Philadelphia). The pavilion is a result of the partnership between the Reusable Packaging Association (RPA) and PMMI, The Association for Packaging and Processing Technologies.
With its elegant, shell-embossed design and sophisticated image carefully cultivated for almost 60 years, the Vanity Fair brand of napkins has a reputation as a product for special occasions. Now, parent company Georgia-Pacific wants consumers to know that Vanity Fair napkins can be part of their everyday lives.
Startup meat snacks brand The Curators has launched in the U.K. with a new brand identity designed by B&B studio. The Curators jerky delivers bold flavor profiles inspired by chefs and world food trends.
More than 60 brand owners, managing directors and print technicians witnessed the Comexi CI8’s improvements in productivity, color management and costs savings at a recent special offset printing open house in Girona, Spain.
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