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Home » Authors » Susan Vidler

Susan Vidler

Susan Vidler is Head of Research at Harris Interactive UK, a full-service, digital consultative market research agency that developed the methodology behind Toluna’s real-time, DIY pack testing tool, available within the QuickSurveys platform.

Articles

ARTICLES

The Critical Role Packaging Design Testing Plays in Product Development

The Critical Role Packaging Design Testing Plays in Product Development

Susan Vidler
January 3, 2018
One Comment

Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market. 


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