Crown Specialty Packaging helps brands add premium look and feel to pet products
As pet owners seek to provide their animals with the best lifestyles possible, spending on premium quality products is on the rise. According to the American Pet Products Association (APPA), in the past 5 years there has been an increase of almost 25% in pet related expenses, with Americans alone spending an estimated $53.33 billion on their pets in 2012. One third of that expenditure was on food and supplies, and as pets are increasingly treated as members of the family, their owners are looking to purchase higher quality goods for everyday use. CROWN Speciality Packaging North America, a business unit of Crown Holdings, Inc. (www.crowncork.com), is pushing the boundaries of pet product packaging and helping brand owners enhance their presence in the segment by creating visually appealing metal tins for premium lines.
Often used as the primary packaging for a product, metal tins can be designed, printed and formed to serve a variety of functions. Techniques such as high-resolution printing can be used to create compelling visual effects that capture the consumer’s attention. The use of special finishes and embossing makes packing more tactile, encouraging greater consumer interaction, while shaping technologies can create unique forms that stand out on store shelves. With any number of combinations available, the result is always packaging that conveys an exclusive look and feel that owners expect when purchasing quality products for their pets.