A clear understanding of evolving consumer behavior helped McLean Design (www.mclean-design.com) and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market.
“Our design team created a brand called Elli as the latest cool arrival to the U.S. dairy aisle,” says Ian McLean, founder and creative director of McLean Design, Inc. “Elli quark has a contemporary, Euro-chic feel, designed to appeal to consumers as a smarter, healthier dairy snack.”