The confectionery industry is mature, established and counter-cyclical. Consumers see candy as an affordable luxury in economically difficult times. PMMI’s 2013 Confectionery Industry Assessment, released in September at PACK EXPO Las Vegas, notes that, in this counter-cyclical fashion, the confectionery industry has mostly seen success over the past five years and growth for companies of all sizes, especially within emerging economies. Chocolate confectionery sales in the United States came in around $12.5 billion in 2012, 3.8% higher than 2011. Non-chocolate candy sales were $6.9 billion, a 6.4% increase. Gum sales saw a 5.7% decline from 2011 figures, to $3.4 billion.
Because of this growth, confectioners say they’re seeking out equipment that will bring them greater productivity and efficiencies.