Smart packaging multi-tasks to engage consumers and fight counterfeiting
Brand integrity and customer engagement are essential.
As food manufacturers seek to provide innovative and high-quality products, it is critical for them to engage consumers in exciting ways while protecting the integrity of the brand. Both initiatives make a case for smart packaging, and many industry players are catching on. According to a report published earlier this year by The Freedonia Group, demand for smart packaging is expected to grow by 8 percent annually, reaching sales of $3.5 billion in the United States by 2017.
At PACK EXPO International 2014 (McCormick Place, Chicago; Nov. 2-5), food manufacturers will be able to explore the latest packaging technologies and insights to advance their brands with smart packaging. To shed some light on this trend, Food Engineering spoke with Tom Egan from PMMI, The Association for Packaging and Processing Technologies, the owner and producer of the PACK EXPO family of trade shows.