New in carton packs from SIG Combibloc: ‘Sunkist’ smoothies with bits of fruit
Drinksplus beverages containing pieces of real fruit are well received – in Korea, for instance. Korean producer Haitai Beverage has now launched two ‘Sunkist’ brand premium smoothies in the aseptic carton pack combiblocMini 200 ml. Part of the ‘My Real Smoothie’ range, the drinks are available in Apple/Mango with apple bits, and Strawberry with peach bits. The pieces of fruit give the smoothies a very special texture and authenticity, and offer an unusual drinking experience. The beverages are made possible using the drinksplus technology from SIG Combibloc.
With the market launch of these smoothies, Haitai Beverage is introducing Korea to another premium product in the new product category of drinksplus products with perceptible added value. In late 2014, the company Dr Chung’s Food got the ball rolling in the country with a UHT soy drink with apple mango juice that also contains bits of nata de coco and peach. The smoothies from ‘Sunkist’, a well-established global brand, see further beverages appearing on the market which are in line with the current consumer demand for health harmonized with enjoyment.