Nothing beats freshness. This is the premise of new Danish beauty brand Nuori, who has built its business around 'fresh'. This means pure products, free from preservatives and synthetic additives, and 100% efficacy, as the active ingredients are not weakened by time-related breakdown. As such, all of its products carry a sell-by date.
With products as fresh and hard-working as these, the packaging becomes all the more important. That is why it chose some of the most advanced designs from Quadpack (quadpack.com) for four key products in its range.