‘America Deserves Better Coffee’ – is the philosophy under which two men and an entire business operate. Todd Carmichael, CEO, and JP Iberti, President, of La Colombe Coffee Roasters founded their business over 20 years ago on this single premise. Carmichael’s philosophy of bringing the best, hand-sourced coffee from the world’s developing countries to people nationwide in La Colombe cafés is set to further extend to Americans this year thanks to a novel innovation and collaboration with Crown Holdings Inc. (crowncork.com).
Carmichael and his business, grounded in Philadelphia, were looking for a way to bring La Colombe’s coffee to those without access to one of his 14 cafés. With the help of Crown and the use of its new InnoValve™ can, the two companies were able to create a unique, textured coffee drink – the Draft Latte – while simultaneously breaking into a new, untapped textured beverage segment.