Much has been discussed about the inevitable changes in consumer behavior during the coronavirus pandemic and how this has affected the food packaging industry. But with the vaccine rollout well underway and with dates provisionally marked for the removal of lockdown measures, how will food packaging need to adapt to a “return to normality”? This could largely depend on whether consumer habits shaped by lockdown will continue after restrictions are lifted, or if consumers will be desperate to return to a more “open” shopping experience.