The team, based aboard Boat 1502U in the heart of Edinburgh’s creative district, were briefed to increase brand awareness, on shelf prominence and convey the variety of flavours that give Glayva its unique taste.
For those who don’t drink alcohol, being the partygoer carrying a bottle of water among those enjoying colorful drinks in exotic glasses can draw unwanted attention and adversely affect their enjoyment of the moment.
Seymourpowell designs new whisky bottle for HiteJinro.
October 1, 2014
Global design and innovation company Seymourpowell announces details of the design of a new whisky brand and bottle ‘The Class’ aimed at an emerging younger market, for leading Korean alcohol company HiteJinro.
Flor de Caña, the award-winning, Slow-Aged™ rum of Nicaragua, today launched Blanco Reserva 7, a super-premium aged white rum that is exceptional for sipping on the rocks, or with a splash of sparkling water and a twist of orange.
Both new wines and their packaging are designed to be high-impact. The bottles feature a bold, raised devil’s head medallion logo on the shoulder, and the labels are neat and sleek, in black, dark grey and gold.
Now more than ever, members within the food supply chain are commanded to apply industry best practices, which are in a state of evolution as precipitated by the FSMA, GFSI, and other industry best practice-based guidance and processes.
According to Mintel's new research, more than one in five respondents drink craft beer. While this is smaller than the 53% of consumers over the age of 22 that drink any beer, it's not far off from 30% of consumers who drink non-craft beer only.