APC's Produce Packaging Focuses on Freshness, Shelf Appeal
Consumers expect fresh produce to look appealing, stay crisp and flavorful longer, and maintain its quality from the farmer’s field to the consumer’s refrigerator. Today’s consumers are seeking healthier lifestyles and enhanced nutrition, which is boosting the fresh produce industry, including salad kits and leafy greens, precut fruits and vegetables, raw nuts and other minimally processed produce.
American Packaging Corporation’s (APC’s) flexible packaging solutions are designed to help protect fresh produce, extend shelf life, and bring convenience to consumers expanding their consumption of healthy fruits and vegetables. APC accomplishes this through its expertise in engineering moisture and oxygen barrier technologies that address the unique requirements of fresh produce applications, including Design for Recycle packaging technologies. APC offers a proven portfolio of conventional and sustainable packaging structures designed for a wide range of oxygen transmission rates (OTR) and moisture vapor transmission rates (MVTR) optimally designed for each type of vegetable and fruit.
With features such as anti-fog windows that enhance product visibility and a variety of package formats such as rollstock, preformed pouches and lidding, in addition to APC’s RE® sustainable packaging options, brands can deliver fresh produce that meets consumer expectations, while also helping to reduce food waste through extended shelf life.
Key performance attributes for fresh produce packaging:
- Shelf appeal, impactfully conveying brand attributes and benefits
- Freshness retention through a proven portfolio of controlled OTR and MVTR barrier structures
- Product protection from processing line to store shelves, and on to consumer’s plates.
- Reduced food waste through longer shelf life
- Enhanced product visibility with anti-fog coatings and clear package windows
- Consumer convenience, including grab & go formats, and easy open and reclose features.
- Sustainable packaging solutions, mitigating EPR cost impacts.
From preserving nutritional quality to creating eye-catching shelf appeal, APC’s produce packaging solutions help brands protect their products, strengthen consumer confidence, and deliver a positive experience from purchase to consumption.
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