search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • MARKETS
  • MATERIALS & SERVICES
  • EQUIPMENT
  • SUSTAINABILITY
  • DIRECTORY
  • MORE
    • GLOBAL POUCH FORUM
    • TOP 25 CONVERTERS
    • ENEWSLETTER
    • EMAGAZINE
    • FLEXIBLE PACKAGING STORE
  • PACKAGING STRATEGIES
Flexible Packaging MaterialsProduce Packaging

The produce aisle delivers fresh packaging

By Liz Cuneo
April 10, 2012
Packaging of produce optimizes convenience and freshness.

To view this article in the digital edition, Click Here and turn to page 25.

Packaging achieves food safety and convenience with all types of food, including produce. While not all fruit and vegetables require packaging, more options are sprouting in the produce aisle as consumers stress the importance of convenience and portability.

Baltimore Innovations’ (www.baltimoreinnovations.co.uk) launch of the Fresh-R-Pax “Fruit-Pop” pouch is pioneering the way for sliced fresh fruit becoming a portable option. The “Fruit-Pop” pouches are made with food-safe absorbent technology that allows processors to pack ripe fruit. The new packs are easy to open, tamper evident and offer extended shelf life relative to other alternatives in the market.

 “Customers have been asking us to develop a way of packing fresh cut fruit into single-serve portions, with extended shelf life. At the same time they’ve asked us to keep the solution economically attractive. We’ve been working on this new Fruit-Pop pack for a few years, and we’re now happy that it ticks all three boxes,” says Matthew Valentine, Managing Director, Baltimore Innovations.

But it’s not just convenience that urges packagers to package produce, the innovative packaging actually helps to extend the shelf life and in some cases addresses sustainability concerns.

UK retailer Sainsbury’s enlisted the help of Amcor Flexibles (www.amcor.com) to create an innovative new packaging format for its fresh produce that would create a customer experience. Amcor Flexibles Fresh Produce’s UK-based team worked closely with Sainsbury’s selected customer base, machinery manufacturers and film suppliers in order to develop a unique combination of flexible surface printed film and net, which would run on existing film packing lines.

The netted bags can be found on the company’s British apples, pears, potatoes and onions. The netted bags allow consumers to see the different shapes and colors and to touch and smell the fresh aromas of the produce inside.

But also, the produce bag served another purpose, extending the life on the produce inside. According to Sainsbury’s website, apples, potatoes, bananas and oranges are the top fruits thrown out whole due to spoilage. Knowing that nearly all fruits and vegetables will keep fresher for longer when refrigerated in a plastic or paper bag, the company created its produce packaging to help address this concern. 

Fruit and vegetables are a must for proper nutrition so it’s nice to see packagers ensure that produce packaging not only protects the contents, but also makes getting our “5 (servings) A Day” easier.      

SIDEBAR:

Fruit clamshells protect  

Clamshells packaging for produce offers protection and visibility. Highland Packaging Solutions uses OCTAL’s (www.octal.com) DPET™ sheet and then thermoforms the clamshell containers for produce growers to load their fruit into. OCTAL’s DPET process is more energy efficient and has the lowest carbon footprint than any PET on the market.

According to Steve Maxwell, CEO of Highland Packaging Solutions (http://highcor.com), “Our core business is produce packaging, and in that world runnability and consistency are crucial to customer satisfaction and packing house efficiencies. At Highland we rely on Octal for the critical segments of our business that demand excellence.”

The quality consistency gives the clamshells easy open and close functionality, visibility and sturdiness that protects the produce.
KEYWORDS: clamshell packaging film pouches single-serve packaging

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Elisabeth Cuneo is former Editor in Chief of Packaging Strategies.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Special Reports
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Material Converting
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Automation/Controls
    By: Brad Addington

Flexible Packaging Buyers Guide.png

Sustainable Flexible Packaging.png

Get Connected!

FACEBOOK twitter YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!



Related Articles

  • Ultra-high barrier package delivers ultra fresh Italian

    See More
  • Broccoli Moves from Ice Age to Fresh Packaging

    Broccoli Moves from Ice Age to Fresh Packaging

    See More
  • ASTUTE Spinach Lifestyle

    New Technology Optimizes Coextrusion Films for Fresh Produce Packaging

    See More

Related Products

See More Products
  • Packaging Distrib.jpg

    Packaging & Distribution of Fresh Fruits & Vegetables

  • The Wiley Encyclopedia of Packaging Technology, 3rd Edition

  • Handbook of Frozen Food Processing and Packaging, Second Edition

See More Products

Related Directories

  • The Griff Network

    The Griff Network is an ISO 9001:2015 certified manufacturer of papers, films, and laminates. We specialize in heat sealable, coextruded, packaging, and processing substrates. Offering finished rolls, perfing, and product development services. Ask about our green bio-based products. Visit us online for more information. Call for a quick quote.
  • The Griff Network

    The Griff Network is an ISO 9001:2015 certified manufacturer of papers, films, and laminates. We specialize in heat sealable, coextruded, packaging, and processing substrates. Offering finished rolls, perfing, and product development services. Ask about our green bio-based products. Visit us online for more information. Call for a quick quote.
  • Brown Packaging

    Brown Packaging offers a full range of packaging solutions—from custom corrugated boxes, folding cartons, POP displays, foam, clamshells, and pouches to stock shipping supplies. Serving industrial, retail, ecommerce, medical, food, electronics, and more, we provide design, prototyping, testing, fulfillment, and sustainable packaging—all backed by ISO-certified quality and service.
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing