Mars Edge, a new entrepreneurial arm of Mars, Inc., has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design.

Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.

Ardagh Group's Glass Division has unveiled the new 187ml luxury bottle, an expansion to its single-serve portfolio.

The nine Non-Dairy Chobani products are coconut-based and packed with probiotics, less sugar than other non-dairy brands and only natural ingredients. 

Kellogg is undergoing a “notable shift” toward single-serve and on-the-go pack formats with immediate consumption offerings and multi-packs in developed markets, and single-serve sachets with more affordable price points in emerging markets.

The growth is party driven by the rising demand for flexible packaging, which held the largest share in 2017.

The Laughing Cow taste is now available in a portable, dunkable single-serve cups to enjoy whenever, wherever and however you want, and in three flavors: Creamy Swiss Original, Creamy Swiss Garlic & Herb, and Creamy White Cheddar Flavor.

Whirlybird Granola announces an innovative 2-oz. pouch for the grab-and-go consumer. Included is a collapsible spoon that invites consumers to use the package as a bowl. 

MetaBall Nutrition, bite-sized and nutritionally balanced snacks free from the eight major allergens, announces its rebrand and re-launch as MetaBall Energy Bites coming in June 2018. With a new look, updated taste and new flavors, the brand touts Vegan Certification, a non-GMO Certification from NSF, 10 grams of plant-based protein and less than 10 grams of sugar.