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Flexible Packaging MaterialsCandy/Confectionery

Justin’s unwraps first foil-wrapped organic mini peanut butter cups

Confection and nut butter brand proves big taste comes in small packages

April 2, 2015

Justin’s, maker of high-quality nut butters and organic peanut butter cups, introduces its latest, melt-in-your-mouth innovation to join its confection line: Organic Mini Peanut Butter Cups. Available in dark and milk chocolate, the poppable and bite-sized versions of Justin’s finely-crafted organic peanut butter cups are 100 percent organic, gluten-free and made with Justin’s famous peanut butter and Rainforest Alliance Certified cocoa.

“We’ve taken everything you love about our original, two-pack Peanut Butter Cups and miniaturized it!” says Justin Gold, founder of Justin’s. “They were created with sharing in mind, and we can’t wait for you to unwrap what we consider to be our biggest, little pop-in-your-mouth innovation to date!”

Portable and sharable, Justin’s Organic Mini Peanut Butter Cups come individually wrapped in a 4.7oz stand-up bag. The design and packaging of the new product was developed to allow consumers to enjoy the organic treat anywhere and everywhere – perfect for mini cravings, baking, desk drawers and candy dishes.

 These treats hit shelves this April with an SRP of $5.99-$6.99. 

KEYWORDS: confectionery and snack industry confectionery packaging flexible packaging pouch packaging

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