New look and feel for Twinnings Tea packaging
Twinings is now the first tea manufacturer to use pre-made stand-up pouches for tea bags. With Mondi’s innovative flexible packaging solutions, the well-known tea brand achieves high differentiation on the shelf.
The well-known UK tea producer R. Twining & Company Limited was looking for new and different ideas to position itself as an innovative supplier. Mondi (mondigroup.com) convinced the company of packaging tea in stand-up pouches having a special structure that allows the product to be partially seen through the packaging. To achieve visibility of the product on the shelf with the help of a transparent window, an EVOH barrier with high foil opacity was applied. The new pouches are used for tea bags in pyramid form as well as for loose leaf tea and can be easily opened and reclosed.
Mondi’s stand-up pouches offer the customer a variety of benefits, including perfect protection, ease of use, excellent brand presentation and a long shelf life without loss of flavour thanks to high-barrier laminates. The material consists of PET / PE EVOH with an integrated zipper – this convenient mechanism to open and close the pouch is a great advantage for the end consumer.
“We have become a trusted partner for R. Twining & Company and are happy to once again demonstrate our innovative strength and creativity with the new packaging solutions,” says Thomas Gröner, head of innovation, Mondi Consumer Goods Packaging. The pouches offer Twinings customers an entirely new experience when selecting from the shelf which has so far been dominated by regular carton packaging.
The products have been launched in the UK – the market launch in Western Europe will follow next and a project for the Australian market is underway. Mondi also provides the Twinings brand with unprinted barrier pouches, tea bag envelopes (Envo) and inner wrap packs.
In touch with innovation
As an innovation leader in the packaging industry, Mondi Consumer Goods Packaging continues to strive for cutting-edge products to provide the food, personal care and pet food industries with innovative solutions that stand out on the shelf. The company’s strong international network and customer orientation make Mondi Consumer Goods Packaging a reliable partner for international brands seeking differentiation through innovation. For example, Mondi developed the FlexziBox, a pre-made, premium flat-bottom plastic bag with outstanding stability especially for lightweight products and an attractive appearance at the point of sale – the FlexziBox is 100% airtight and ensures easy opening and reclosing. Another innovation is Mondi’s window paper packaging: a paper packaging solution with a laminated window that offers environmentally friendly packaging combined with an attractive design, making the products inside visible.