New snack brand Véa celebrates globally inspired recipes
To eat is to explore, and what better way to start your journey than with the food we eat each day. In a recent survey, 81 percent of 18-34-year-old Millennials surveyed state that they enjoy exploring new cultures through food.i Enter Véa: the all-new snack portfolio from Mondelēz International that delivers real ingredients in unique combinations crafted from globally-inspired recipes.
This is not a typical snack; combining ingredients like sweet potato, butternut squash and quinoa and serving them up in inspired global recipes, Véa provides a wholesome snack for those interested in discovering something new. The entire Véa portfolio contains no artificial colors or flavors, and is always non-GMO Project Verified.
“From product inception to recipe development, each step of the Véa journey has been driven by the needs of ‘food explorers,’ those seeking new experiences in all aspects of their life, including adventures in food,” says Jason Levine, VP of marketing, Mondelēz International. “With Véa, we stepped outside of our traditional innovation model and introduced an entirely new snack option with authenticity, speed and a global mindset.”
Véa is available in three formats and six different recipes: Véa Seed Crackers are available in Greek Hummus with Olive Oil flavor and Mexican Garden Herbs. Véa World Crisps come in Tuscan Herbs with Roasted Garlic flavor with ingredients such as pearl barley, and Andean Quinoa and Spices variety. Véa Mini Crunch Bars offer a unique texture and satisfying crunch. Available in Thai Coconut flavor and Peruvian Sweet Potato.
The Véa portfolio can be found in the cracker aisle at major supermarkets, drug stores and select natural retailers nationwide, as well as online. Véa Seed Crackers, Véa World Crisps and Véa Mini Crunch Bars. Véa snacks are available in 1.7-ounce bags, 5-ounce bags, 20-ounce bags and 12x1.2-ounce cartons.