Munk Pack, maker of nutritious, ready-to-eat snacks, has debuted rebranded packaging for its Protein Cookie line. The snack brand's redesigned packaging embraces the brand’s adventurous nature, and highlights clear points of their Protein Cookies’ differentiations within the category. The front panel of the pack features key product callouts, including plant-based, gluten free, dairy free, no sugar alcohols, 18g of protein and 6g of fiber per cookie. The packaging has also replaced product illustrations with real product photography of the Munk Pack Protein Cookies, offering consumers more transparency.
The reimagined packaging also introduces a refreshed logo in a bold font and design that prominently features the brand’s signature chipmunk, a symbol of Munk Pack’s inspiration from nature. Vibrant hues make the bright-colored packaging pop off the shelves, and carton packs also feature an updated story from the brand founders highlighting the mission and vision of Munk Pack.
Munk Pack comes in four flavor varieties: Coconut White Chip Macadamia, Double Dark Chocolate, Peanut Butter Chocolate Chip and Oatmeal Raisin Spice. All of the Munk Pack Protein Cookies are gluten free certified, vegan certified, Non-GMO Project Verified, kosher and include no soy, no dairy, no cholesterol, no trans fats and no sugar alcohols.
On the heels of brand’s new packaging announcement, Munk Pack has embarked on a partnership with Yosemite Conservancy, the organization dedicated exclusively to Yosemite National Park. For 2018-2019, a portion of every Munk Pack sale will be donated to Yosemite Conservancy to support its grant for the No Limits Adventure Project. The project gives wheelchair-users from underprivileged communities the chance to experience the thrill of scaling granite walls and traversing rugged trails.
The Munk Pack Protein Cookies retail at Target in 4-packs, at Whole Foods, Sprouts, Amazon, MunkPack.com and more.