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Upon launch, Greater Goods is the only U.S. brand that offers certified organic almond-flour based products and will offer the world's first commercially available grain-free biscotti.
The plant-based food trend has been building for a few years. In 2020, its appeal broadened to a larger audience, reflecting consumers’ amplified health concerns. Recognizing this movement, grocers and CPGs are introducing programs to capitalize on the market potential. Those efforts will expand as consumers continue looking for ways to incorporate more plant-based foods in their diets.
With the rise in plant-based diets and healthy foods, companies are starting to focus on providing foods that make consumers physically feel good. And Upton’s Naturals dishes, alone or added as a meal, are just what consumers have been craving in variety.
Nestlé has entered into a joint collaboration with Merit Functional Foods and its technology partner Burcon NutraScience to utilize their plant-based proteins. This will enable Nestlé to develop and commercialize the plant-based proteins for use in its food and beverage applications.
Impossible Foods will sell its plant-based burger in grocery stores starting in September after the Food and Drug Administration approved its key color ingredient.
Nestlé’s meatless Incredible Burger is now available in supermarkets in Europe under the Garden Gourmet brand, and near the end of the year, a U.S. version, called the Awesome Burger, will be available where Sweet Earth brand products are sold.