Bob’s Red Mill is bringing its expertise in whole grain foods to the snack aisle. Bob’s Better Bars combine the company’s signature whole rolled oats with peanut butter and ingredients like honey, chocolate, strawberry and banana to create five chewy nutritious bars.
The bars are another way for the employee-owned company to satisfy consumer demand for easy, portable nutrition following the popularity of its lines of Muesli and Oatmeal Cups.
“Our mission has always been to add whole grain nutrition to every meal of the day. With more people snacking than sitting down to traditional meals, we jumped at the chance to create a better tasting, healthier bar,” said Bob’s Red Mill CEO Dennis Vaughn.
Inspired by founder Bob Moore’s own family recipe, Bob’s Better Bars start with simple ingredients – whole grain oats, peanut butter and honey – to strike a balance of nutrition and flavor.
Bob’s Better Bars are gluten free, Non-GMO Project verified, and free of soy, dairy and eggs. Each bar offers up to 7 grams of protein and a good amount of fiber for a quick breakfast or afternoon pick-me-up. Five flavors include: Peanut Butter Chocolate & Oats, Peanut Butter Jelly & Oats, Peanut Butter Coconut & Oats, Peanut Butter Banana & Oats and Peanut Butter Apple Spice & Oats.
Better Bars are available online as well as at select retailers nationwide.