Kettle Foods Uses Reclosable Tape for Chip Bags
Kettle Foods Ltd presents the KETTLE & More range with user-friendly pack reclosability to maintain freshness and support portion control, from Essentra Tapes.
The KETTLE & More range combines fruit and veg slices with the signature KETTLE Chips to deliver a delicious snack to consumers.
The 8-color printed RE:CLOSE Tape is now on Lightly Salted KETTLE Chips packs throughout retail outlets in the U.K. By working with Essentra’s Design Studio the tape delivers maximum on-shelf impact and clearly boosts awareness of the three new products within the latest KETTLE & More range.
Easily applied to the existing vertical form fill and seal packaging lines with Essentra’s applicators, the 30 mm wide resealable tape also incorporates an easy-to-use finger lift area that runs along both sides of its length, making it simple to lift away from the pack. Once opened, the pack can be resealed using the RE:CLOSE Tape, securing the contents and helping to ensure the chips freshness.
Essentra’s print capability, social media icons, prompts, seasonal messages and loyalty codes can be added to provide an additional opportunity for engaging with consumers. This can help take them back to a brand’s website or to showcase different product ranges and promote repeat purchases.