Toray Plastics (America) Inc. has launched a new, dynamic website designed to enrich users’ experience. The digital makeover showcases Toray’s comprehensive, positive role in the manufacture of sustainable, technologically advanced polyester and polypropylene films and electron-beam crosslinked foams, and it underscores the company’s leadership position in its core consumer and industrial markets. The new site has a fresh, clean design, is easy to navigate and mobile-friendly. It contains original content and the relevant product information that decision-makers and information-seekers want. The narrative also introduces the vital human element of the Toray brand.
Mary Osso, brand manager at Toray, notes that the new design is readily navigable, visually striking and rich in lively educational videos, product information, leadership insights, facts about the company background, news of career opportunities and more. “We think that even colleagues who know us well will learn something new about us, and we hope that first-time visitors will take away a message about the Toray team’s enthusiasm, technical expertise, market knowledge, and commitment to service and be motivated to get in touch with us,” she says.