The new packaging is designed to address issues of food safety and food loss by reducing discoloration, loss of flavor, and quality deterioration during frozen distribution and storage.
Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.
A specially configured version of Markem-Imaje’s 9450 continuous inkjet coder uses a constant flow of ink, sprayed from nozzles directly onto the egg surface.