Exhibitor Resources

Booth Details
First Floor Atrium Booths

Each 10 ft wide x 8 ft deep exhibitor booth space on the Atrium floor includes one 8 ft black skirted table, 2 chairs, and a 3" x 44" identification sign.


Fourth Floor Tabletops

Each exhibit space on the 4th floor includes one 6 ft black skirted tabletop with 2 chairs, and 5.5" x 17" table tent identification sign.

Show Decorator Services

The official service contractor for Converters Expo is Green Bay Exposition Services. They offer an array of equipment and services for your exhibit. All exhibitors will receive an exhibitor kit and ordering information via email from GBES. You may also click here to download the exhibitor kit.

If you have any questions, please contact:
Green Bay Exposition Services, Inc.
Phone: 920-405-0100
Email: gbes12@gmail.com

Booth Furniture and Accessories

Please complete and return all necessary forms in the Exhibitor Kit and return to Green Bay Exposition Services.

First Floor Atrium Booths

A standard 8' deep x 10' wide booth will include:
Blue/Silver 8' Back Drape and 3' Side Drape
(1) 8' long x 24” wide x 30” high skirted table (black)
(2) Side Chairs
(1) 3" x 44" Identification Sign
Your exhibit area is NOT carpeted with facility carpeting.

4th Floor Tabletops

A tabletop exhibit space includes:
(1) 6' long x 24” wide x 30” high skirted table (black)
(2) Side Chairs
(1) 5.5" x 17" Table Tent Identification Sign
Your exhibit area IS carpeted with facility carpeting.

Pre-Show Shipments

All inbound and outbound shipments will be handled by our service contractor, Green Bay Exposition Services. There are no direct shipments to show site. You must ship to the advanced warehouse address in the exhibitor kit. If you need other arrangements with Lambeau Field, please contact Nathan Watermolen NWatermolen@delawarenorth.com.


Materials Handling Order Forms must be completed and returned to Green Bay Exposition Services and shipments must arrive by April 11, 2024. Please refer to the Exhibitor Kit for details.

If you have any questions, please contact:
Green Bay Exposition Services, Inc.
Phone: 920-405-0100
Email: gbes12@gmail.com

Load-In & Load-Out

Exhibitor load-in is from 6:00 - 8:30 am on day of expo, Thursday, April 18, 2024. Lambeau Field Atrium has implemented the following procedures for Move In and Move Out to insure a successful event for everyone:

Move In Procedure

Materials that are shipped prior to event will be placed in your booth/tabletop space by 6:00 AM on April 18th.

Exhibitors who are bringing materials with them and need to utilize a cart, will be loading in via a scheduled time slot at the Bus Bay. Please refer to the map. If you need assitance please contact Nathan Watermolen NWatermolen@delawarenorth.com. Lambeau Field will call you to sign up if you require a cart and need to load-in at the Bus Bay entrance. You are welcome to hand carry items in with you through the American Family Insurance or Oneida Gates, if you do not need a cart.

PLEASE NOTE: Exhibitors are prohibited to bring carts of any kind through the main Atrium glass doors (Miller Lite Gate, American Family Insurance Gate or Oneida Nation Gate). Green Bay Packers Security monitors this and exhibitors will be re-directed to the proper load in/out area. The main entrances of the building is NOT a loading zone.

  • Vendors may check-in at the Security Building (blue star on the map) before proceeding to the Bus Bay located on the South side of Lambeau Field.
  • Lambeau Field’s Atrium Operations Team will be waiting with carts at the Bus Bay to help with load-in.
  • When finished unloading your vehicle, please move your vehicle to the American Family Insurance Gate and enter the building to the 1st floor via escalators.
  • Green Bay Packers staff will escort your cart to the 1st floor Atrium where you will meet them.
  • Cart must be unloaded as soon as possible to make sure all exhibitors are loaded in a timely manner.
Move Out Procedure

Load-Out begins at 3:31 pm on DAY-OF-EXPO – April 18, 2024. Load out may not begin sooner than the scheduled time. Must be completed by 5:00 pm. 

For boxed materials that are to be shipped out, your packed and labeled boxes may be left in the exhibit space for Green Bay Exposition Services.

  • Outbound service must be pre-arranged with a carrier and with Green Bay Exposition Services.
  • Any outbound exhibit materials left in your exhibit space without contracting of material handling through Green Bay Exposition Services will be held at their warehouse until payment is made.
  • If you have any shipping questions, please contact Green Bay Exposition Services at 920-405-0100 or gbes12@gmail.com.

If you would prefer to take your boxes to a nearby FedEx or UPS drop off facility, please see below locations as there are none located inside the stadium.

2279 S Oneida St
Green Bay, WI 54304
(920) 496-2679
The UPS Store
101 S Military Ave
Green Bay, WI 54303
(920) 498-1991

For those who brought materials with them, there will be a limited number of carts available.

  • When your exhibit space is completely packed up, look for a Packers representative near the garage door for your name to be put on the list.
  • As carts become available, they will be brought to the next name on list. If a cart arrives before your exhibit space is packed up, your name will be moved to the bottom of list.
  • Green Bay Packers staff will escort your cart to the Bus Bay. Please drive your car around to the Bus Bay to be loaded. Please watch for carts.

Anything left unpacked and/or unlabeled after 5:00 PM will be discarded.

Please be courteous and respectful of Green Bay Packers, as they are doing their best to expedite your load out. Thank you.

Electrical and AV Equipment

To order electrical service for your exhibit space, please complete the Electrical Order Form. Please note that exhibitors must arrange and pay for electricity no later than 7 days prior to set up date. If payment is not received prior to set up date (April 18), the request will be subject to a $25.00 same day set up fee in addition to the electrical service charge.

Review the Lambeau Field Audio/Visual Equipment Price List for available onsite equipment. The quantity of A/V equipment is limited so, if needed, please contact Jenny Steinhardt at least 10 business days prior to event. Email: SteinhardtJ@packers.com.

Lead Retrieval

We have partnered with Aventri Lead Capture Services this year to provide lead retrieval services to our exhibitors. To take advantage of this new service, an email will be sent to each exhibiting company 3 months out from Converters Expo. If you cannot locate the email and need it resent, please reach out to Victor Brugal at vbrugal@executivevents.com

The Aventri Lead Capture App will cost $335 per license.

For detailed directions on the steps to purcahse lead retrieval, please review this handout from Aventri Lead Capture Services.

Wireless Internet

Lambeau Field Atrium has complimentary Wi-Fi. Log In Instructions:
   1. Connect to Lambeau Field.
   2. Open a NEW browser window and click "I agree" on the splash page.



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