Exhibitor Resources

Each 10' wide x 8' deep exhibitor booth space is piped and draped with 3' side rails; includes one 8' display table, skirted with black drape, 2 chairs, and 3" x 44" identification sign

Load-In & Load-Out

Exhibitor load-in is from 6:00 - 9:00 am on day of expo. Lambeau Field Atrium has implemented the following procedures for Move In and Move Out to insure a successful event for everyone:

Move In Procedure:

1. Exhibitors will be loading in on a first-come, first-serve basis at the Bus Bay. Please be patient.

NOTE: Lambeau Field has informed us that the Loading Dock is undergoing some renovations and access to the Bus Bay from Oneida Street is no longer possible. Exhibitors who will need to load in using the Bus Bay should use the following instructions and the new map they have provided.

Loading Dock – BUS BAY for Construction

The bus bay is located on the South End of Lambeau Field, as shown on the map. Once at the Bus Bay, please go to the Media Workroom Entrance door (next to the Shopko Gate) and press the call button installed to speak with the security office. Lambeau Field’s setup team will then be notified and greet you with carts and escort you up to the event space.

2. The Green Bay Packers Atrium Operations Staff will assist you with carts at the designated time set by the event contact.

3. When finished unloading your vehicle, please move your vehicle to the American Family Insurance Gate and enter the building to the 1st floor via escalators.

4. Green Bay Packers staff will escort your cart to the 1st floor Atrium where you will meet them.

5. Cart must be unloaded as soon as possible to make sure all exhibitors are loaded in a timely manner.

Move Out Procedure:

Load-Out begins at 3:30 pm on Day-of-EXPO – March 28, 2019. Load out may not begin sooner than the scheduled time. Must be completed by 5:00 pm. 

If boxed materials are to be shipped out, your packed and labelled boxes may be left in the booth space for GBES staff. However, outbound service must be pre-arranged with GBES.  Any outbound exhibit materials left in your booth without contracting of material handling through GBES will be held at their warehouse until payment is made. 

1. For those who brought materials with them, there will be a limited number of carts available. When your booth is completely packed up, look for a Packers representative near the garage door to put your name on a list. When the next cart is available, it will be brought to the next name on list. If cart arrives before your booth is packed up, your name will be moved to the bottom of list.  Packers staff will take your cart to Bus Bay while you drive your car around to the Bus Bay to be loaded. Please watch for carts.

2. When your booth is completely packed up, please look for a representative from the Packers near the garage door for your name to be put on a list. When the next cart(s) are available, the cart(s) will be brought to your booth. If your booth is not completely torn down when the cart(s) arrive, your name will be moved to the bottom of the list.

3. Green Bay Packers staff will escort your cart to the Bus Bay. Please drive your car around from the American Family Insurance Gate to the Bus Bay to be loaded.

4. Anything left unpacked and/or unlabeled after 5 PM will be discarded.

Please be courteous and respectful of the staff, as they are doing their best to expedite your load out. Thank you!

Pre-Show Shipments to Lambeau / Booth Accessories

The Exhibitor Kit, available for download at a later date, will include shipping information, pricing and order forms for booth items that you may order. Your exhibitor booth registration does include:

  • One 10 foot wide x 8 deep foot booth space with 3 foot side rails
  • One 8 foot draped table, 2 chairs, and one 3"x44" identification sign
  • Ground floor of Atrium where booths are located is uncarpeted (cement/tiled surface only). Tabletop space on 4th floor is carpeted.

Note: Lambeau Field will no longer accept crated, boxed or skidded materials shipped prior to event.  All shipments will be handled by onsite vendor. Information about that vendor will be posted as soon as available.

Lead Retrieval

Lead Retrieval services are available at Converters Expo 2020. Attendee badges will have an encrypted barcode containing full contact information. Handheld devices to scan the barcodes are provided by ATS – American Tradeshow Services.

To order a device: Respond to email received directly from ATS, or E-mail Order Form to orders@american-tradeshow.com, or Contact ATS directly at 985-809-0600 ext 777. Deadline for discounted rate is April 3, 2020

Audio/Visual Equipment

Review the attached Lambeau Field Audio/Visual Equipment Price List for available onsite equipment. The quantity of A/V equipment is limited so, if needed, please contact Amy Baker, Events Administrator at least 10 business days prior to event. Phone: 920-569-7515 or Email: bakera@packers.com.

Wireless Internet

Lambeau Field Atrium has free wifi. Log In Instructions: 
   1. Connect to Lambeau Field. 
   2. Open a NEW browser window and click "I agree" on the splash page.