Baked potato chip brand warms to consumers with new design
Brand Bakes communicates baked benefits with new package
Kettle Brands potato chips worked with Anthem Worldwide (www.anthemww.com) to redesign the packaging of Kettle Brands Bakes. Kettle’s baked potato chip was in need of a packaging redesign to visually communicate that Bakes deliver the same great taste, texture, and satisfaction that original Kettle chips are known for. The design sought to visually overcome a challenge uncovered in research — that consumers often have a negative perception toward the baked potato chip category, associating it with the bland, processed potato pulp most baked chips are made from.