Kellogg’s joins leading brands in implementing the Sustainable Packaging Coalition’s recycling label as project enters new phase
The Sustainable Packaging Coalition (SPC, www.sustainablepackaging.org), a project of sustainability nonprofit GreenBlue (www.greenblue.org), announces the successful completion of the soft launch phase of its How2Recycle recycling labeling system. In addition, major brand name Kellogg’s will be joining the 11 other leading companies already taking advantage of the How2Recycle Label, including Ampac, Costco Wholesale, General Mills and Minute Maid.
The How2Recycle Label is the only labeling system for packaging that communicates recyclability across all material types and gives explicit directions to consumers to influence their recycling behavior, and specifies when a package component is not recyclable. Research completed prior to and during the soft launch phase of the project has confirmed that the Label is understood by consumers, leads consumers to action, elicits positive impressions of products and companies, and meets Federal Trade Commission (FTC) requirements. In addition, the Label has proven to be a valuable tool for companies wishing to understand the specific recyclability of their packaging. In short, the Label is fulfilling the project’s goal of improving both the quality and quantity of package recycling. The complete Soft Launch Report is available for download free of charge.