Anyone who has watched television or visited websites like Pinterest knows the do-it-yourself or DIY trend is here to stay. With DIY, consumers get a personalized product, the pride of making it and the convenience of creating it how and where they want. And while consumers may want to do it themselves, they also want to get it done in a reasonable amount of time with a minimal amount of effort. That might explain why DIY is often accompanied by “life hacks” to solve everyday problems and make life easier. Dairy packagers have taken note and started packing up a selection of DIY products that are also making life easier.
Following in the footsteps of prepackaged spice combinations and single serve sauce boosters, Land O’Lakes is packaging up Sauté Express Sauté Starters. Each single flavor package contains six 1-ounce squares of seasoned butter and olive oil sauté starter to help flavor meat, poultry, seafood and veggies. The squares allow consumers to control and customize the flavoring of their meal while also making it quick and convenient. The refrigerated packs can be found in the dairy aisle, and the product requires no prep time, thawing time or mixing time. It is ready to add to the meal whenever the cook is ready to fire up the sauté pan.