Kodak launches content portal for packaging executives
Kodak (kodak.com) has unveiled a new content portal, ChiefPackagingOfficer.com, targeted at elevating the strategic role of packaging within leading consumer packaged goods, retail and over-the-counter product firms. The site provides wide-ranging packaging news summaries, original blog posts from subject matter experts, white papers, eBooks on industry trends, best practice case studies, and interviews with packaging industry visionaries.
"The premise of our new site is that packaging today is a C-level conversation," says Steven Overman, Kodak's Chief Marketing Officer. "Today, packaging is increasingly tied to strategic initiatives and outcomes that impact brand reputation and ROI, but many brands still view packaging as simply a series of tactical steps and technical decisions. Through ChiefPackagingOfficer.com we are supporting our customers and the packaging industry in a way that shines the proper spotlight on the contribution of packaging to the success of an enterprise."