Not too long ago, grocers offered little variety in packaging sizes. Shoppers could buy soups in one of two sizes of metal cans; they grabbed milk in gallon and half-gallon jugs or quart cartons; and they reached for juices in multi-serving bottles or kiddie-sized juice boxes.
Now, however—thanks to U.S. consumers’ evolving lifestyles and tastes—size matters. Portioned packages of stocks and broths and single-serve packages of juices and energy drinks stand shoulder to shoulder with jumbo-sized versions and many sizes in between.