Method's new liquid laundry detergent is first to be packaged in 100% PCR PET
Method Products, the leader in eco-friendly household, fabric, and personal care products, has expanded its liquid laundry offering, introducing its new 4X Concentrated Detergent product in a 53oz polyethylene terephthalate (PET) bottle containing 100% post-consumer recycled (PCR) PET resin from Amcor Rigid Plastics, one of the world’s leading manufacturers of rigid plastic packaging for food, beverage, spirits, personal/home care and healthcare industries. The sleek, transparent custom container, which delivers strong shelf appeal, is the industry’s first liquid laundry bottle made of 100% PCR PET.
Well-known for its brightly colored hand wash and all-purpose cleaning formulations showcased in clear PET bottles, Method has broken new ground in the liquid laundry detergent aisle, according to Joe Hunter, director of packaging for Method. “This new PET offering in the liquid laundry segment resonates with the rest of our brand portfolio in hand wash and all-purpose cleaners,” said Hunter. “This is an important achievement in a market that has previously been predominately limited to opaque high-density polyethylene (HDPE) containers.”