Chores. No one wants to do them, and no one wants them to be more complicated than they have to be. This is where the nearly $2 billion a year household products market strives to better the lives of consumers. A Reportlinker (reportlinker.com) report on the global household products market showed the industry had total revenues of $177.58 billion in 2013 and was expected to reach $208.69 billion by the end of 2018. As the industry grows, so do the product and packaging innovations that make everything around the house a little simpler and a little more sustainable.
Purex PowerShot laundry detergent has simplified laundry with a flip of the wrist. New Purex bottles come with auto-dosing technology. This means consumers need only to open the bottle and flip it upside down to dispense the detergent directly into the washing machine. One “shot” of detergent will clean a regular load of laundry. Purex developed the innovative packaging because they realized the struggle consumers had with measuring detergent. Between the difficult to read measuring lines and the mess created by dripping or sticky caps, the process needed a solution. While single dose laundry packaging addresses these issues, Purex found that consumers weren’t always willing to pay a higher price for convenience packaging or they still wanted to be able stay with their liquid detergent. The Purex PowerShot made liquid detergent more convenient.