Luxury goods across the board aim to create a unique and enjoyable experience for consumers. From expensive confections to high-end spirits, perfume and cosmetics, each luxury item aims to have that ‘wow factor.” Luxury goods packaging must do the same, with innovative shapes, designs and materials, luxury packaging must deliver more than just functionality, it must be beautiful.
The Issey Miyake fashion line has been renowned for its signature pleats for decades. The packaging of Pleats Please L'Élixir perfume incorporates that signature with a pleated top, wrapped in a pleated bag and an outer box printed with an embossed pleated design. The bright white carton board and the use of metallic ink really showcases the brand signature design, the pleat, while brightening up store shelves with its originality and beauty.