Distell brand Savanna is one of the world’s largest selling ciders and South Africa’s leading cider export, available in more than 60 countries. After 18 years the ACL decorated pack required an upgrade. Constantia Flexibles (cflex.com), South Africa were tasked with converting the bottle decoration from ACL to a pressure sensitive label, while maintaining the same level of tactility.
Initially, Constantia’s challenge was to achieve the correct tactility while maintaining a consistent roll profile, in order to accommodate the high speed applicators. After extensive testing, the technical team were able to identify a suitable tactile height, combined with high quality visuals.