Procter and Gamble launch national recycling program in Canada
Procter and Gamble, the world leader in consumer goods, has launched a national air and home care waste recycling program providing Canadians a responsible option for their traditionally non-recyclable air and home care packaging waste. Individuals can now bring any brand of hard-to-recycle air-freshener cartridges or home-cleaning packaging, to designated public collection locations sponsored by P&G's Febreze brand as part of the Air and Home Care Recycling Program with recycling pioneer TerraCycle®.
Though technically recyclable, plastic air fresheners, trigger heads and screw caps often end up in landfills due to the high cost of recycling these mixed plastics. P&G's public collection locations divert these recyclable waste items from piling up in landfills and provide nationwide access to an innovative waste solution.