Attentive to trends and inspirations that are shaking up the make up world, Topline Products by Texen exhibited a complete collection of applicator pens for the eye and lip segments at the recent Make Up In Paris trade show.

To outline the eyes, create a shadow around the lashes, apply color, highlight the eyelids, line the lips and/or color them, each of these applicators creates a line –  whether fine or thick, precise or blurred, faded or intense – with a gesture that is expert yet fun, evoking the art of calligraphy. This eye art movement is visible on the runways, and cosmetic brands are major fans.

A turnkey offer
Designed in collaboration with a Korean manufacturer and developed and produced in Japan, this range offers brands the opportunity to differentiate by telling their consumers a story. These pens, with their felt-tip, brush, ball or cushion tips, generate a “wow effect” and create a new gesture for a diversity of make-up looks and a trendy attitude that is all the while simple and fun.

The products in the Make Up Art Collection are available either empty or with a full-service option using formulas conceived and manufactured in Korea.