Sometimes it’s hard to get noticed when you’re a corrugated or paperboard box, especially with the rise in popularity of bags and pouches. But these sturdy and reliable containers are still necessary when talking about packaging products and ensuring product integrity. Advancements in paperboard and corrugated, and even paper packaging, not only affirm their value, they’re creating a buzz too.
These days it’s difficult to buy a case of beer without a paperboard container, and this new award-wining package mixes innovation with power. Demonstrating the unmatched strength of paperboard, the 20-can Bud Light beer carton, converted by WestRock (westrock.com), features a unique strap-style handle that is made entirely of paper. According to the company, the handle improves performance three times over similar cartons with traditional racetrack handles.