Icons or symbols have become vital components of labeling, particularly when they pertain to health claims, and they are currently becoming the focus of a great deal of debate, as well as activity, that may well lead to some important changes.
Several months ago, two Canadian agencies-Health Canada and Environment Canada-published a draft risk assessment for bisphenol-A (BPA). It declared that the substance is “toxic” within the meaning of the Canadian Environmental Protection Act.
The alcoholic beverage business is extremely competitive, as well as global. Manufacturers represent large international companies. The distributors, in many cases, are national in scope and size, too.
It’s nearly impossible to attach a universal meaning to any single word or phrase because words mean different things on different labels and to different people. This is a time of opportunity, though, to capture shoppers’ attention and trust, as more of them are trying to spend less and have more meals at home.