If you’re a manufacturer and you bring a product to a retail buyer in an oversized package that doesn’t fit the shelf, well…expect grief. In an era based on category management discipline, retailers are no longer so tolerant of odd sizes that can’t be easily put on the shelf.
All manufacturing facilities should be kept clean at all times for best operation. Food and beverage plants must go further. Cleanliness is not just nice to have. It can literally be a matter of life and death for both customer and company.
Rising petroleum and commodities prices often mean using less packaging material, which in turn demands more flexibility and accuracy in case packing systems.
For retail buyers and category managers, the packaging of a new product is one of many factors that have to be considered, but one that has special meaning: It’s the attribute that projects the product’s message. And if it doesn’t do that effectively, the product probably won’t fly.