Nationalism (a.k.a. protectionism) is threatening our global economy! Or so the general media would have us believe.
Recent articles inThe New York Timesseem to support this conclusion:
On July 30, the newspaper reported the collapse of negotiations, after
seven years of talks, on world trade agreements. TheTimesquoted Peter
Power, spokesman for the European Commission, as saying, “It is a
massive blow to confidence in the global economy.”
• On Aug. 15,Timesop-ed columnist Paul Krugman said the war between Russia and
Georgia, among other events, “raises some real questions about the
future of globalization.” Krugman warns, “Today’s high degree of global
economic interdependence, which can be sustained only if all major
governments act sensibly, is more fragile than we imagine.”
Of course, these are just selected excerpts. But is the sky really falling?
our government or major companies decide to dramatically ramp up
investment in the manufacturing sector here in the U.S.-and what’s the
likelihood ofthathappening? Without some serious incentives, I’d say
about as much chance as American workers getting excited about a
$1.56-an-hour wage. (According toInternational Business Times, the
average salary in 2007 for a worker in China was $250 a month.)-growth
in global expansion is safe and sound.
This represents both
opportunities and challenges for packaging departments because
competition spurs innovation. On the plus side, this means more
technologies and suppliers to choose from.
This also means more
competition for your products, though. One way to prevail is to design
packaging specific to the local market, wherever that is. Are you
researching appropriate colors and making sure your translations are
correct? Are you taking advantage of the 24-hour day by sharing
development work with colleagues across various time zones? Speed to
market matters now more than ever in our big, big world. F&BP
It's a big world after all
Lisa McTigue Pierce is a member of the Int’l Packaging Press Organization.
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