Wewalka rolls out innovative dough and new packaging
Wewalka, an Austrian dough producer, introduces a new refrigerated flatbread dough product to the U.S. market - the first sold here. This is an addition to a premium line of ready-to-bake dough products that combine authentic European bakery quality with improved convenience and taste.
Wewalka Flatbread Dough and all other dough products in the assortment are prepared in the European bakery tradition with high-quality ingredients and contain no artificial colors or flavors, no bleached flour, no hydrogenated oil and no high-fructose corn syrup. Packaged with a parchment paper liner, these products give consumers a new, more convenient way to make bakery style creations right in their own kitchens.
“Everyone deserves the pleasure of great-tasting baked goods, and Wewalka makes it even easier with our ‘Ready to Roll’ parchment-paper lining in each package,” says Mike D’Addieco, national marketing manager at Wewalka. “The dough rolls out into the perfect shape and thickness. There is no stretching or tearing. There is no need for flour on the counter or messy pan sprays. The parchment paper prevents sticking and keeps the pan clean.”
All Wewalka’s products now come in upscale packaging, and are available in the refrigerated dough section of grocery stores. Besides “Classic Pizza,” the line includes four innovations new to the U.S. market: Wewalka Flatbread Dough, Wewalka Danish Pastry Dough, Wewalka Bistro Pizza Dough and Wewalka Puff Pastry Dough.